I'm Pinky Chan, your new E Commerce Manager / Social Media Coordinator
Elegantees / Marketing Manager and Brand Ambassador
I'm currently a Marketing Manager for a small e-commerce fashion company (Elegantees) where I lead customer appreciation efforts and blogger partnerships through social media and email marketing campaigns. Our clothing items for women are all responsibly-sewn by survivors of sex trafficking. These survivors gain a more positive source of income and restoration of self-confidence through the training we personally provide them. The Shopify platform is our best friend, being that it provides us immediate snapshots of how our store is doing, plus it let's us easily track who's buying and who's not, then we go out to find out why or why not.
Euphoria Spa / Social Media Marketing Manager
Previously, I've also managed several social media campaigns to raise brand awareness for a spa through product photography and created a short video promotion clip as well. The company was small and did not have any social media presence at the time. I built the online awareness from scratch and also hosted giveaways to interact with the targeted community. The above photos were taken by me to showcase the number of products that the spa currently used.
CITY PERSON EXPLORING NEW HORIZONS
I'm a Native New Yorker and similar to many others, I naturally developed a love-hate relationship with this city. Love the convenience, dislike the crowds. As the years passed by, I've realized my need to leave the hustle and bustle to recuperate, therefore I run to the true outdoors.
Although I'm still learning how to truly become more adaptable to the outdoors, I'm constantly pushing my boundaries. Last summer of 2016, I successfully hiked, grazed some wild thorny fields and climbed boulders for a duration of 3 hours. For most of the trip, we were wandering and I ended up with bruises and scratches that I wore proudly.
Being introduced to this lifestyle, I immediately saw there were more outdoor brands (Patagonia, United by Blue, to name a few of my favorites) that took sustainability and fair-trade concepts more seriously. As a social justice advocate, I began to take my purchasing power more seriously to partner with brands that have more responsible management. With cheap fast fashion, someone else will still pay the difference if not the purchaser.
In addition, my fiancé is currently also an Urban Park Ranger for Staten Island, so I learn more about outdoors even quicker with him around. Recently, he purchased me my first pair of real KEEN hiking boots and am excited to push forward in those soon.
Each of my discussed points above is why I was thrilled to hear that you're seeking a E Commerce Manager and Social Media Coordinator on your team. My main 3 years of experience is in operational logistics and that involved event coordination, along with project and office management at both nonprofit and data technology startups. In all roles I served as problem-solver and first point of contact for all stakeholders. With my teachable and purposeful spirit, I'm confident I can play an integral part on your team.
Please let me know if you have additional questions regarding my candidacy for this role at your outdoor-themed menswear store and lifestyle brand. Feel free to check out the rest of my self-made website, LinkedIn profile, resume and Instagram account.